Client: The Swedish Radio and the Royal Dramatic Theatre
Question: The Swedish Radio has become leading in radio documentaries, with a big fanbase in the age between 15-30. How can we create a place for young people who are passionate about radio to share that interest with each other, both online and in a physical event?
Project: We struggled with the parallel question of creating a physical event for young radio enthusiasts and trying to create a bigger space for them online. As the work of both the Swedish Radio and the Royal Dramatic Theater is to reach as many people as possible, we decided to focus on creating space to build connections online. Using their current active social media channels in this case maily Facebook and trying to connect them with other services. Exploring both each channels separate purpose and how to connect them as seamlessly as possible.
Process: I was project managing a team of five people during a five week project. That meant managing a Trello structure to suport our team development process, our agile board and keep track of calendar and key milestones. Everything with the aim to keep everyone in the team informed while taking care of client contact. We worked closely with the clients during the whole process. Both with a workshop on user needs to map out their knowledge on their user group and with getting continuous feedback during the whole process.
Biggest challenge: The process of buliding spaces for a comunity. Being specific enough to attract people and at the same time inclusive enough for people to feel they can participate.
Biggest learning: Working in the restraint that the big social media plattforms such as facebook and instagram pose. Trying to focus on how they can intergrate and supplement each other while being part of the same storytelling.
No 2. Discovering Company Culture
Role: Facilitating workshops and co-writing and designing a value handbook
Client: Structor AB that is a collection of companies in the field of construction engineering
Question: Structor is a flat organisation with 29 companies within the main company, every company with its own autonomy. How can we in this company structure work with common values and how can we portray that to potential collaborators outside the company.
Project: Structor is a company with a very clear philosophy of freedom under responsibility. However, as the company is growing every year Structor AB wanted to work with the different companies inside the organization. Looking at what they think the most important values for the organization are for the future. We travelled to six offices in six different cities in Sweden to explore this. Creating a playbook summarizing what values they think are important, share tools they can use to work with these values and recommendations for the next steps for structor both to keep working with their values and connect to new collaborators.
Process: Our team of four moved in to the structor offices in Stockholm. Designed and conducted six workshops on the future values of the oranization. We also held one workshop on company purpose with the thirty CEOs of all the individual companies and a workshop with the board of structor AB to discuss the findings and the challenges and opportunities that poses. After this we created a playbook for the company as well as a movie of the process. I was part of designing and facilitating several workshops, filming, writing content for the handbook and creating parts of the books illustrations.
Biggest challenge: Preserving and working with a open, supportive and effective team culture inside a company that is in a totally different field of work and that has a different company culture.
Biggest learning: The need of clarity and aligning purpose and expectations both with the client and inside the team .in order to be more efficient. Both with creating a good process as well as a good deliverable.
No 3. More Human Refugee Statistics
Role: Concept development, HTML 5 and CSS coding
Question: How can we create a value in the debate around the refugee situation while learning how to code websites?
Project: Name the numbers. During the fall of 2015 the situation in Syria and the resulting refugee situation was gaining extrem amounts of attention in all parts of Europe. All around us, in our Facebook feeds and in the newspaper we saw people just throwing around numbers about the the people fleeing war and poverty. To us there was a emotional gap, like we where no longer talking about individual people. So we wanted to use our own Facebook feed to look at where our friends would be if we happened to be born i Syria. And help others do the same. Naming the numbers.
Biggest challenge: Throwing my self inte the quite structured world of coding and taking the time to understand why it works the way it does while at the same time discussing and working with such a serious issue.
Biggest learning: Design carries the story of the code so you should not leave it behind, even in the beggining.
Role: Concept development, script writing and editing
Client: Volvo Cars
Question: What will Volvo cars look like in the future?
Process: A 72 hour pitch competition with 32 teams at Hyper Island. Placed in new cross disciplinary teams we had to come up with a future concept for Volvo Cars and make a pitch including a two minute video.
Project: We explored what Volvos legacy of safety would mean in a world where everything is connected and based more and more on storing personal data. Moving out of the physical car and looking at a greater picture of safe connection. The solution was ideated and developed together and then my focus was writing the intro script for the film, and be part of filming and editing. The solution was given a innovation award from Volvo Cars.
Biggest challenge: Breaking away from what Volvo is doing now, while bringing with me their tone of voice and legacy into the work.
Biggest learning: How a brand like Volvo Cars uses their brandstory to tell a relatable and personal story is really powerful.
Question: How do you make music video you would like to watch on its own, without any real budget?
Project: Making the music video to Diskopunks song Antonio America was the result of dreaming big on a small budget. Making a entire music video in a 1 room apartment. Exploring a balance between big and to big, decadent and destructive. All to a sweet disco beat.
Process: I help develop the concept with Hank the lead singer, getting a film team together, set up schedule and screenplay. During shooting we were a film team of three. My role was to coordinate extras, keep track of the time plan and do parts of the actually shooting. After the filming was done my part of the team was editing video and trailer together with my teammate Nicolina.
Biggest challenge: Keeping track of so many people at the same time, and juggling the changes and challenges that came up during shooting.
Biggest learning: Structure and editing in Adobe Premier Pro CC and how valuable a detailed screenplay and schedule are.
Client: ABF, (The Swedish) Workers’ Educational Association
Question: ABF has been a powerful part of building the Swedish welfare and empowering people through education for a hundred years. How can we portrait this journey while also looking ahead?
Project: The Bright Future is Ours is a documentary for the Swedish Workers’ Educational Associations hundred year anniversary. The organisation was born out of a need for the workers of Sweden to be educated even though they could not go to school. A process for real democracy. The film follows me as I travel both in Sweden, India, the Maldives and the UK to learn more about ABFs history while trying to figure out what challenges our society and democracy face today.
Process: This was a 2 year project from when I was 16 to 18 years old. Working with shorter intense filming in several short periods. I was in charge of writing all the questions and conducting all the interviews in the film.
Biggest challenge: Learning to work under very different circumstances and high working pace. From very high profile interviews to just talking to strangers on the street. All while keeping energy and focus.
Biggest learning: Being genuine, curious and asking open ended questions is the strongest base to connect to new people, whoever they are.